A trio of students from the Miami Ad School—Max Pilwat, Keri Tan and Ferdi Rodriguez—have came up with an innovative concept that allows people to read the first ten pages of popular books while riding the subway. 

Using near field communications (NFC) technology, commuters select the desired book from a list of popular titles and read its first ten pages—upon finishing, the reader will be informed of the closest library location from which they can pick up and read the rest of the book. 

This is a simple but ingenious idea that can be adopted and adapted to encourage reading in the 21st century, when new technology is changing the way we consume books. 

Virginia Woolf on the creative benefits of keeping a diary.

absolutely incredible.



one of the many astounding collages by Meg Hitchock made by cutting letters from various books, including the Koran and Rushdie’s “Satanic Verses”. Highly recommend checking the rest of the collection on her site, where you can also see the detailed versions of each piece.

In my text drawings I deconstruct the word of God by cutting letters from sacred writings and rearranging them to form a passage from another holy book. I may cut letters from the Bible and reassemble them as a passage from the Koran, or use letters cut from the Torah to recreate an ancient Tantric text. The individual letters are glued to the paper in a continuous line of type, without spaces or punctuation, in order to discourage a literal reading of the text. 

SPECIAL to the What It Is class—

What will your book look like on May 8, 2012?

(Source: machine-factory)